Lead Generation

In marketing, a “lead” is a person who indicates some type of interest in your company’s product or service. Leads may come from people who interact with a brand via search engines, social media, the company website, a mailed survey, an inbound call, or a person who has already spoken with a cold caller. Generating leads is one of the first steps in the sales process, once there is a product or service worth selling and a general audience for the company’s offerings.

Salespeople close deals and make sure customers are linked with the right products to match their needs. That’s what they do best. The ideal scenario for a sales professional is to spend their time with someone who is already interested in the products or service and familiar with the company. Lead generation services free up your sales staff to focus their efforts on bringing pre-qualified, “warmed up” prospects through to the sale, rather than wasting their valuable time making cold calls.

The more leads a company has, the more sales they have, so you can see why lead generation is at the core of a successful business growth strategy. The trouble with devoting much time to cold-calling and lead pre-qualification in-house is that it tends to be very expensive in places like the UK, Australia and the USA, where the cost-of-living commands higher wages. Outsourcing the more basic aspects of your lead generation process to intelligent, capable, courteous English-speakers in the Philippines is a way to increase your sales volume and make your sales staff more productive, without dipping into your profit margins.

Our highly trained lead generation call center staff identifies the core decision makers at the prospect companies or households and figures out the best time to reach the prospects. We educate prospects on the benefits of conducting business with your company, pre-qualify their needs and timetable for making a purchase, and set up interested parties with your inside field sales agent or office staff. It’s been estimated that 67% of sales are lost due to sales reps going through the full sales process without properly qualifying potential customers, so let us take some of the burden off your shoulders!